2008
Logo and art direction of photography for Appendagez, Wellington.
Photography: Gavin Walker.

Objective:
Appendagez are gigantic stuffed claws and paws that you would wear for no other reason than their ridiculousness. They are actually quite funny to wear, and make a good party trick.
The logo and photos had to show the friendliness and funny side of those things.

Response:
The logo is a friendly illustration, no pretense there. For the photos, we went in Cuba Street, Wellington, where nothing can surprise any body anymore, as all sort of weird things are happening there anyway. We got a bunch of people off the street to use the appendagez like they are nothing special, and totally fit in the everyday life, thus increasing the irony of those enormous things.