Logo Gallery
Mer Amitie
2003
France.
Objective:
Identify the Club to the sailing world rather than a friendship association. Design a logo which can be sewn on clothes.
Kai Whaka Pai
2009
Wanaka.
Kai Whaka Pai is one of the rare coffee place that stay open late at night and turn into a bar.
The logo reflect this transformation, from coffee cup, to glass of wine and beer.
New Zealand Water Safety Conference
2008
Water Safety.
This design didn’t get used because if was considered to conceptual… How ironic, I find it just cool.
Duraban
2009
Wanaka.
Duraban is a molecule that shape itself in a sword on which the bacteria, mold, virus and algae impale themselves.
I thought using a bionic hedgehog as a mascot for the brand would be a good idea, alas, the American associate weren’t amused… Oh well, cool illustration though.
Smart melody
2010
Australia.
Objective:
Commercial Music Production produces music for advertising and other purposes, so the music has to serve a purpose, as well as being ok to listen to.
Response:
The cogs/turning plates represent the producer’s intelligence.
Paper Doll
2006
Australia.
Paper Doll is a Wedding and Events Organizer.
Objective:
Margaret River, Western Australia, is well know for its world class wine. It’s romantic vineyards, set in a lush county side makes it a perfect place for Weddings.
Response:
I invented a little creature, half woman, half grape, so Margaret River’s identity and Wedding Bride could blend together in a magical way.
White Wine for the romantic, Red Wines for the passionate.
Chameleon Sungard Tinting
2007
Australia.
Chameleon is a Window Tinting Business in Darwin.
Objective:
Keeping the chameleon figure which was well know in Darwin, yet giving some nice and slick technological feeling to the logo.
Response:
I used the “bubble” appearance to the chameleon, it gives the impression the animal is made out of glass, which is relevant to the window tinting business..
Dragonfly Lodge
2005
Australia.
There were not much of a brief for this project, so I just tried to give a clean and delicate feeling to the logo, because cleanness and good taste is what one would expect from a lodge..
Darwin Construction
2007
Proposal of a Logo for Darwin Construction
Australia.
This builder is specialized in elevated tropical houses built with louvre windows that let the air circulate inside the house, keeping it fresh.
Response 1:
Tropical house are all about let the air go through the house, so I used a stamp font that gives the feeling the letters are open. Then I added a symbolic louvre window on the left.
Response 2:
Here a red and orange symbol of hot air come through the word Darwin and comes out refreshed, in green and blue cold colors.
Absurdity might sell
2008
Logo and art direction of photography for Appendagez, Wellington.
Photography: Gavin Walker.
Objective:
Appendagez are gigantic stuffed claws and paws that you would wear for no other reason than their ridiculousness. They are actually quite funny to wear, and make a good party trick.
The logo and photos had to show the friendliness and funny side of those things.
Response:
The logo is a friendly illustration, no pretense there. For the photos, we went in Cuba Street, Wellington, where nothing can surprise any body anymore, as all sort of weird things are happening there anyway. We got a bunch of people off the street to use the appendagez like they are nothing special, and totally fit in the everyday life, thus increasing the irony of those enormous things.
Mr Install
2004
Mr Install
Remover and Installer, Wellington.
Objective:
Mr Install used to have a stove-man as an identity. They wanted to keep a trace of it.
Response:
Keeping the stove element, I introduced the idea of assembling with the puzzle shape.
Innovatis
2006
Visual Identity for Innovatis Training
Educational Training Business, Australia.
This Business would create Education Programs for all sort of people. The idea was to improve one’s ability to think.
Response:
The logo symbolize the interconnection of neurons that create intelligence.
Visual Identity for Pax Finder, child brand of Innovatis.
• Cover
• Design of boards and magnets
• Slogans
Objective:
Pax Finder is an Educational Tool to enhance Emotional Competency, develop Problem Recognition and Solving Skills.
It helps you finding your way out of your problems, hence the idea of blending the compass concept with the neurone concept in the logo.
Memo Club
2000,
Logo for Memo Club,
France.
Objective:
In french, hippocampe (Sea Horse) means also the place of memory in the brain. The animal was already the club’s symbol so they wanted to keep it.
Response:
I integrated a human profile in the drawing of the sea horse, so it didn’t look too sea-related. Plus, this visual trick suggests that it’s a clever association.
Mt Iron Joinery
2010
Wanaka.
Objective:
Representing the Joinery as an smart and competent business, obsessed with perfection.
Response:
The 2 Ns join together to form the symbol that commonly represent joinery.
