Photography
Broken Shed
2010
Wanaka.
I always had the fantasy of becoming a photographer, so when Broken Shed Asked me to photograph their bottle and cocktails, I jumped on the opportunity .
Absurdity might sell
2008
Logo and art direction of photography for Appendagez, Wellington.
Photography: Gavin Walker.
Objective:
Appendagez are gigantic stuffed claws and paws that you would wear for no other reason than their ridiculousness. They are actually quite funny to wear, and make a good party trick.
The logo and photos had to show the friendliness and funny side of those things.
Response:
The logo is a friendly illustration, no pretense there. For the photos, we went in Cuba Street, Wellington, where nothing can surprise any body anymore, as all sort of weird things are happening there anyway. We got a bunch of people off the street to use the appendagez like they are nothing special, and totally fit in the everyday life, thus increasing the irony of those enormous things.
My Thinking Spot
Those conceptual photos are my personal work, my refuge, where I get to create a world of my own. In this world imagination and nature merge together in a whimsical, amusing, harmonious vision.
I think it’s important to find one’s own voice, because as designers we can get lost in a trend /client pleasing approach, and forget who we are.
Lake Wanaka
Inspiration
Sweeping Dawn Dragon on Forgotten World Highway
Big Plans
The Way Out
Doctor Forest
Humpridge Track Adventure!
2010
Wanaka.
