New Zealand Symphonic Orchestra
2004
Wellington.
This year’s campaign was inspired by the 30’s: constructivism, clean and classy layout. I loved working with those principles.
On the programs, the paragraphs are up and down, simulating notes of music on paper.
Medecins Sans Frontiere
2002, 2003
France.
I worked as a freelance for TC Graphite, who handles the publications of MSF.
The range of work was very wide, from mac operating to creation within the existing identity..
Unlike other humanitarian agencies, MSF makes a point to respect people’s dignity in pictures. They stress the medical care provided rather than exploiting human misery. I found working for a humanitarian purpose very motivating.
La Cita, Film Festival
2002
Design realised for TC Graphite, France.
A 120 pages catalogue teaches you how to handle the production of a big publication.
I learned exactitude and appreciated collaborating with the editor.
A Blast from the past
2002
France.
It’s always nice to see that one’s design is still in use! Thalamag and Uromil are still using my packaging design.
Sensodyne, on the other hand, didn’t chose the proposal I worked on…
Humpridge Track
2010
Wanaka.
See photos of the track on the landscape section of the photo page.
Active Travel
2010
Wanaka.
Active Travel is a travel agency in Cromwell that take people on the road less travelled. They step away from main touristic trails, and offer authentic adventures.
The crafted feel of the brochure and leaflets reflect their very hand on, tailor made tours.
The Otago tours have a rough and tough spirit!
Swim for Life
2008
Water Safety, Wellington.
The idea was representing learning to swim as an exciting survival skill. A lot of New Zealander die drowning every year, and Water Safety try to educate people about the danger of water, either it’s learning to swim, wearing safety jacket, or watching kids at the pool.
Saturated colors and zoom in effect are emulating action movies, to get the kids excited about learning to swim.
Cinema and Aventure
2002, 2003
Design realised for TC Graphite, France.
Posters for “En Route vers le Monde” (on the road toward the World), a french Film Festival about adventure and cinema.
Objective:
Representing the concept of adventure.
Response, from left to right:
1: 2002: All the information of the festival was integrated in the picture.
2: 2003: proposal. The baby turtle embodies the adventurous spirit.
3: 2003: proposal. The parisian cat and the city… A night full of adventure!
4: 2003: Chosen option, because it was similar to the previous one.
Southern Lakes brochure
2010
Objective:
Advertising the 3 tourist centers: Wanaka, Queenstown and Southland in an equal and neutral way. Even the different activities couldn’t be highlighted, as it would be seen as unfair toward the others activities… Politics!
Response:
The layout is simple and elegant with a bright color code that light up the leaflet. Emphasis is put on beautiful landscape photos. The leaflet convey a sense of calm and luxury.
